The online health and health industry is booming, and online health brands are at the forefront of this growth. But this space is also highly competitive, and brands must stay ahead of the curve to succeed. Let’s go over some actionable strategies that online health brands can use to boost their revenue and stand out from the crowd.

Optimize your website for conversions

Your website is your online storefront, and it plays a crucial role in driving sales.

To encourage visitors to make a purchase, you need a website that is easy to use and visually appealing. Start by adding clear calls-to-action (CTAs) that guide users to take the next step, whether it's adding a product to their cart or signing up for your newsletter.

Also, make sure your website is easy to navigate by having organized menus and search functions. Don't forget to optimize for mobile devices, as many shoppers browse and buy on their smartphones.

Lastly, use high-quality images and detailed descriptions to showcase your products and entice customers to buy.

Get the most out of your existing visitors

There’s a lot of dollars spent on getting new visitors to your site but the easiest way to boost your revenue is to get more out of your existing visitors. We already know that shopping cart abandonment is a huge problem in the health industry, so anything you can do to decrease this will go a long way to your top and bottom line. Here are some tips to reduce your shopping cart abandonment rates:

• Make sure you’re not surprising customers with shipping fees and taxes. The sticker shock of shipping fees or additional costs are the top-cited reasons for cart abandonment. Be upfront about costs.
• Offer a variety of payment options. Your shoppers may not have their credit card handy and may not be willing to walk to where it is. Make it easier for them to purchase by adding alternative payment options like PayPal, Apple Pay and more.
• Get sharp on your abandoned cart campaigns. We’ve put together a list of abandoned cart emails that every online retailer should use to recover lost sales.
• Try proven services like SafeOpt to recover lost revenue. SafeOpt empowers health brands to recover 3-5 times more shoppers who abandon your website. SafeOpt lets you send abandoned cart emails to visitors even when you don’t have their emails — in a compliant and cost-effective way.  

Use the power of content marketing

Content marketing is a powerful tool for building brand awareness and attracting customers. By creating valuable and engaging content, you can showcase your expertise and connect with your audience.

Consider writing blog posts with health tips, how-to tutorials, and product reviews. To optimize your content for search engines, conduct keyword research and include relevant keywords in your titles, headings, and body text. This will help your content rank higher in search results and attract more organic traffic.

Utilize influencer marketing and partnerships

Some of the most popular creators on TikTok, YouTube and Instagram focus on health. It makes for great content and viewers really look to these social media influencers for inspiration on what to buy.

That’s why it’s no surprise that influencer marketing is a popular strategy in the health industry. By partnering with influencers, you can reach a wider audience and gain credibility. Look for influencers who align with your brand values and have an engaged following. Collaborate on sponsored posts, product reviews, and giveaways to promote your products.

Additionally, consider teaming up with other brands for co-marketing campaigns. This can help you tap into new audiences and create exciting offers for your customers.

Offer exclusive deals and promotions

Everyone loves a good deal, and offering promotions is a surefire way to boost sales. Experiment with different types of promotions, such as discounts, free gifts, and loyalty programs.

For example, you could offer a discount code for first-time customers or a free sample with every order. Promote your deals through email marketing, social media, and banners on your website. By creating a sense of urgency and exclusivity, you can incentivize customers to make a purchase and increase your revenue.

How an online health brand generated $2.7 million in revenue with SafeOpt

All of these tips are proven ways for your health business to boost revenue but we wanted to give a concrete example: one online health & beauty brand used SafeOpt to generate $2.7 million in just the last year.

As mentioned, SafeOpt allows this online health & beauty brand to send abandoned cart visitors a verified offer through email. This message is a complement to their existing email marketing program, not a replacement.

Thanks to the power of SafeOpt, this online health & beauty brand saw amazing email stats. It had a whopping 35.8% open rate, a 12% CTR, a 3.8% conversion rate and the aforementioned $2.7 million in sales. That’s $2.7 million in sales that would have likely been lost to abandoned carts.

SafeOpt has recovered more than $100 million in lost revenue for all types of brands, including those in the health & beauty space. See how SafeOpt can help your business boost revenue today.

Get your bottom line healthier

Online health brands have immense potential for growth and success. By optimizing your website, creating engaging content, partnering with influencers, and implementing services like SafeOpt, you can boost your revenue and make your brand shine.

Don't be afraid to try new strategies and experiment with different approaches. With the right tactics and a customer-focused mindset, you can achieve your business goals and become a leader in the health industry.

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