Case Study

Both the online firearm and tobacco industries have seen substantial growth in e-commerce, propelled by an increase in online shopping and higher consumer spending on discretionary items. Specifically, in the firearms sector, this growth is shown through an 11% revenue increase to $3.1 billion from 2018 to 2023(Ibisworld).

In the face of this competitive e-commerce landscape, a key strategy for this online gun retailer has been to stand out by reconnecting with shoppers who expressed interest but did not finalize their purchases.

‍