Case Study

The U.S. beauty and cosmetics market is projected to generate approximately $61B in revenue in 2024. With the rapid growth of eCommerce and increased online competition, beauty and cosmetics brands are constantly looking for ways to maximize site traffic and engage potential customers across all touch points.A leading cosmetics brand partnered with SafeOpt® to ensure they were effectively converting the traffic they generated from marketing campaigns and social selling into actual sales. Their goal was to capitalize on the engagement they were driving and turn more of their website visitors into loyal customers.