Case Study

For eCommerce brands, Q4, highlighted by Black Friday Cyber Monday (BFCM) and the holiday season, is a pivotal time, accounting for a significant amount of annual sales. A leading apparel brand renowned for its work and performance wear, aimed to optimize its high-traffic website in anticipation of the Q4 rush. Their goal was to harness the surge in visitors, increase outreach, and drive substantial revenue during these key sales events.

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