Case Study

SurLaTable.com was launched in 1999 after Sur La Table saw great success with its first stores and catalog. Today SurLaTable.com gets millions of shoppers monthly and grossed over $100M in sales in 2021. With over 20 years of success in their eCommerce store, Sur La Table was looking for a new way to increase conversions from their site visitors and incentivize those shoppers to order with them instead of a competitor.