Case Study

For over 100 years, Stanley has been known for high-quality, durable products for outdoor enthusiasts. This year, Stanley1913.com attracted ~7M visitors/mo, a testament to Stanley's strategic use of influencers and partners who engage in authentic storytelling. These influencers resonate deeply with their audiences, explaining the practical reasons to purchase Stanley products.

Although influencer and affiliate efforts have significantly boosted direct-to-consumer web traffic and revenue, Stanley faced challenges in converting this traffic into maximum revenue.

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